Part-time
Restructuring an organization from scratch
Iscliff Lebée
COO at Dayuse
+5%
conversion rate in 3 months
- Speeding up decisions Product
- Aligning COMEX with priorities
- Reducing developmental delays
- Transition from "project" to "product" mode
3
high-performance squads in 6 months
"Stellar succeeded in mobilizing the entire COMEX and teams to move from project mode to product mode! An essential transformation to achieve our post-LBO growth objectives."
Stellar and Dayuse, working hand in hand to accelerate growth.
In this strategic overhaul, David, Stellar's product strategy expert, worked closely with Alex, Fabrice and Antoine, Stellar's CPO, to accelerate product decisions and double Dayuse's sales.
Mission
Dayuse's mission is to help hotels maximize their revenues by exploiting unused rooms and infrastructure during the day.
Launched at the end of 2010, Dayuse is now a leader in its field, with over 2 million bookings across 8,500 partner hotels in 27 countries.
Improving collaboration
& aligning priorities
Stellar's support has led to significant improvements for Dayuse, both in terms of product development and growth figures.
- Creation of a dedicated Product Squad: Dayuse has set up a dedicated team (squad) to focus on a high-impact product initiative. This team is supported by a Stellar CPO, ensuring that the best methods are applied to maximize results.
- Product and business alignment: The audit inspired better methods of collaboration with business teams, and a product roadmap more focused on quantified objectives rather than functionalities.
- Organizational transformation: Stellar helped restructure the tech and product teams, improving communication and decision-making processes. Clear priorities were defined, facilitating internal collaboration and improved productivity.
#1 Organization not adapted to customer needs
The product is dictated by business projects rather than by initiatives aimed at improving its value for users. In a hotel sector undergoing post-COVID transformation, this is hampering responsiveness to new customer expectations.
#1 Creation of a dedicated product squad
Dayuse has set up a dedicated team (squad) to focus on a high-impact product initiative.
#2 Development delays
The current development process prevented the Tech team from delivering features on time, reducing their business impact and sometimes demotivating the teams, who were pursuing changing objectives without a clear vision.
Organizational transformation
Stellar helped restructure the tech and product teams, improving communication and decision-making processes. Clear priorities were defined, facilitating internal collaboration and compliance with product deadlines.
#3 Difficulty prioritizing
Dayuse has diversified its services to attract new customers. However, the Product team, overloaded with requests, struggles to focus on the critical needs identified during discovery.
Realigning Product and Business
The audit inspired better methods of collaboration with business teams, and a Product roadmap more focused on quantified objectives rather than functionalities.
Results
Tangible results: Towards a high-performance product organization
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