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Accelerate product development and exceed €1M ARR

Coaching

Accelerate product development and exceed €1M ARR

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Guillaume Cruz

Cofondateur & CPO at Zeliq

+40% increase
in development speed

  • Accelerating product development
  • Debt reduction Product & Technology
  • Expanding the product functional scope
  • Drastic reduction in production bugs

+40%

in development speed

Taille de l'équipe
20-50

"What I appreciated most was the responsiveness and attentiveness of the Stellar team. Thanks to them, we were able to effectively prioritize our Product decisions and quickly adopt the best practices adapted to our maturity."

Guillaume Cruz

Cofondateur & CPO at Zeliq

L'équipe

Stellar and Zeliq, working hand in hand to accelerate the growth of their ARR.

In this 3-month accompaniment, David, an expert in product strategy at Stellar, worked closely with Walid, CPO at Stellar, to accelerate the development speed of startup Zeliq and drastically increase the quality of their product.

Guillaume Cruz
Cofondateur & CPO at Zeliq
Photo de Mathieu de Spendesk
Matthieu
CPO
David
Co-founder
Walid
CPO in residence

Mission

ZELIQ revolutionizes sales management with a platform designed by B2B experts. Their solution optimizes access to 450+ million qualified leads, data enrichment, and engagement via multi-channel campaigns. Thanks to AI, ZELIQ improves conversion rates and centralizes sales efforts, saving time for sales teams.

How Stellar supported Zeliq

Audit

Tangible Results:
Towards Sustainable Growth

Stellar's support has led to significant improvements for Zeliq, both in terms of execution speed and product stability.

  • Development acceleration: Introduction of new processes focused on Continuous Delivery, which significantly improved sprint velocity.
  • Team training: Coaching and training sessions for the Product team, in particular for a PM in difficulty, which led to increased motivation and better performance.
  • Team alignment: Planning several recruitments and aligning all stakeholders on more effective decision-making and communication processes.
Challenge

From problem to solution: How Zeliq overcame its challenges

Zeliq aced a number of challenges that hampered its growth and development. Here's how Stellar helped them overcome these obstacles to accelerate their growth and achieve their goals.

#1 Product instability

Zeliq is growing fast, and reularly encounters major technical problems when new features are released.

Product process overhaul

Introduction of new processes focused on "Continuous Delivery", which significantly improved sprint velocity.

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See the Stellar solution

#2 Development delays

Teams have difficulty communicating and aligning on decisions, leading to significant delays in development.

Team reorganization

Stellar's CPO identified communication gaps within the team and aligned all stakeholders around more efficient decision-making processes.

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See the Stellar solution

#3 Team experience

Zeliq's product team has not yet reached its full potential in terms of speed and performance, limiting its ability to deliver the product to market on time.

Product team training

Stellar's CPO led coaching and training sessions for the Product team, resulting in improved organizational performance.

Back to the problem
See the Stellar solution

Results

Tangible results:
Towards a high-performance product organization

01
Effectiveness > Theory
We don't deliver PowerPoint decks. We deliver actionable diagnostics, decisions made, teams unblocked. If a recommendation can't be implemented within 30 days, we don't make it.
02
Structured product team
A dedicated team, led by a Product Director, now enables strategy and priorities to be orchestrated centrally. Better collaboration and sharing of best practices, with real decompartmentalization of teams.
03
Clarity of roadmaps
A dedicated team, led by a Product Director, now enables strategy and priorities to be orchestrated centrally. Better collaboration and sharing of best practices, with real decompartmentalization of teams.
04
+10% growth maintained
Deployments are now possible across the entire customer base, marking a turning point in the standardization of the platform.