Audit
Reviewing your product organization
Elliot Boucher
CEO at Edusign
x3
on development speed, accelerating product innovation and customer diversification
- Shorter development cycles
- Continuous Discovery team training
- Strategic alignment of teams around the product roadmap
- Recruitment plan to strengthen technical and product experience
x3
on development spped
"It was really interesting to have an external point of view. Stellar's solutions were very relevant. We clearly wouldn't have thought of them and the operating procedure was perfectly communicated to the team. I particularly appreciated the efficiency of the intervention; in less than 2 weeks, I received a clear strategy to help my startup accelerate on the product and the business!"
Stellar and Edusign, working hand in hand to support growth.
In this strategic mission, David, Stellar's product strategy expert, worked closely with Alex, Stellar's CPO. In less than two weeks, they identified the key bottlenecks, structured a clear product action plan and helped the teams get back into a steady iteration rhythm.
Mission
EduSign helps training organizations improve student attendance through a digital platform and high-performance mobile application. With over 1,500 customer establishments and an ARR of €3 million, the company continues to develop by optimizing its tools and opening up internationally.
Concrete results:
Towards a more agile organization
The intervention enabled EduSign to accelerate its pace of innovation, strengthen cross-team collaboration and prepare for product and customer diversification.
- Development optimization: Adopt shorter cycles for faster, higher-quality production releases.
- Improved customer discovery: Weekly communication with users to identify their real needs and develop relevant functionalities.
- Strategic clarification: prioritizing high-value actions to maximize business and product impact.
- Team building: Drawing up a recruitment plan to secure the key skills needed for growth.
#1 Difficulty making strategic choices
EduSign was finding it difficult to identify the product diversification axes and customer segments to target first, slowing down its ability to grow effectively.
Clarification of product and customer strategy
Thanks to a clear action plan, the founders were able to prioritize high value-added actions, simplifying their decision-making processes and clarifying their development choices.
#2 Too slow a pace of innovation
The team only deployed evolutions once every 4 weeks, limiting responsiveness and continuous product improvement.
Faster iteration rates
The introduction of shorter, iterative development cycles has drastically reduced lead times, while promoting regular user feedback and improved product quality.
#3 Difficult collaboration between teams
Misunderstandings between tech, design and product led to a lot of back-and-forth, and only 20% of the projects initiated reached production.
Team alignment and roadmap clarification
Better communication on vision and priorities has led to smoother collaboration, reducing internal friction and increasing delivery efficiency.
Results
Tangible results: Towards a high-performance product organization
.jpg)
