Coaching
Pivot strategy and launch the right product
Ethan Frajdenrajch
Co-fondateur at OKS Media
+2%
conversion rate for all users, generating +170k€ in annual sales.
- Defining a new user target
- Prioritizing impacting features
- Faster development cycles
- Over 50% cost reduction
+6
months saved on the Roadmap
"Stellar's coaching was a game-changer for OKS Media. With the help of our Stellar CPO, we completely revamped our strategy and optimized our development processes. The solutions provided were concrete and quickly actionable. We saved a huge amount of time and avoided many unnecessary expenses."
Stellar and OKS, working hand in hand to accelerate growth.
In this strategic overhaul, David, Stellar's product strategy expert, worked closely with Olivier, Stellar's CPO, to define the right strategy, find the Product-Market Fit and boost the productivity of the Tech teams.
Mission
OKS Media helps content creators monetize their audience efficiently and professionally. Thanks to their all-in-one platform, users can produce various types of content, manage events, and monetize their audience with ease, ensuring a smooth and efficient revenue process.
Tangible Results:
Towards Sustainable Growth
Stellar's support has led to significant improvements for OKS Media, both in terms of internal productivity and user engagement.
- Faster development: Adoption of shorter, more iterative development cycles, facilitating the integration of user feedback and reducing bugs.
- Team restructuring: Selection of objectives and priority developments to redefine the organization and essential skills.
- Creator engagement: Increased use of tools by creators and improved satisfaction thanks to a better response to their specific needs.
#1 Positioning errors
The platform attracted users who were not aligned with the strategic vision, diverting the product's objectives and wasting time.
Redefining Product Strategy
Stellar helped OKS Media clarify its ICP (Ideal Customer Profile) and refocus its marketing and product efforts on target users, ensuring a better match with strategic objectives.
#2 Excessive product complexity
The founders prematurely launched an overly complex product, drastically reducing the adoption rate and slowing down updates.
Prioritize high-impact functionalities
Stellar has implemented a comprehensive Discovery process with regular user testing, enabling us to eliminate unnecessary functionalities and accelerate development cycles to achieve the expected impacts more quicky.
#3 Over-anticipation of needs
The founders of OKS based their recruitment and development on unverified assumptions of growth, and this did not happen.
An optimal growth plan
Stellar recommended a restructuring plan for the tech teams and a roadmap perfectly aligned with available resources and defined business objectives.
Results
Tangible results: Towards a high-performance product organization
.jpg)
