Coaching
From Mid-Market to Enterprise
Joan Alfonso
Product Leader at Smeetz
400k€ ARR
for new product launches.
- Legacy management plan validated to focus teams on new features.
- A clearer product vision and greater capacity for anticipation, enabling better control of the roadmap and strategy.
- Overhaul and standardization of the customer onboarding process, reducing the proportion of custom developments and freeing up time for value creation and roadmap advancement.
- Complete reorganization of the Product & Tech team towards a squads model, reinforcing collaboration and scalability while giving greater confidence and clarity on a day-to-day basis.
400k
of contracts secured at launch
"Mentoring with Stellar helped us clarify our priorities, smooth the relationship between CEO, Product and Tech, and lay solid foundations to support our growth. It helped us to make decisions we'd been putting off for months, and to become more efficient in customer onboarding and delivery. Without them, I'd never have managed to move the lines so quickly."
Stellar and Smeetz, a decisive collaboration to launch a new market segment.
In this strategic mission, Benjamin Cotte, CPO at Stellar, worked alongside Joan Alfonso, Product Leader at Smeetz, to strengthen the product vision, streamline Business/Tech collaboration and accelerate the go-live. Together, they clarified governance and prioritized the roadmap.
Mission
Smeetz has set itself a mission: to help cultural and leisure venues grow by increasing their revenues and connecting better with their audiences through AI. Its unified online & physical platform helps over 200 industry players centralize their sales, better understand their audiences and maximize their revenues. Based in Switzerland, the scale-up doubles its growth every year and has exceeded €5M in annual recurring revenues.
Concrete results & an organization ready to scale in Europe.
Stellar 's support enabled Smeetz to strengthen alignment between CEO, Product and Tech, stabilize its roadmap and streamline customer onboarding.
- Transformed customer onboarding: smoother, more human and a source of confidence for strategic accounts.
- A clear, shared roadmap that aligns vision and execution, while securing the next stages of growth.
- A more robust, innovation-oriented platform, capable of evolving without compromising technical stability.
- A structured and confident Product team, now ready to support Smeetz's international ambitions.
#1 A clear vision but difficult to translate into action
Smeetz's strong growth made it difficult to translate the CEO's vision into concrete strategic priorities for the Product and Tech teams.
Translate the vision into a clear, communicated strategy
Stellar helped the CEO and the Product/Tech teams to formalize the product vision and translate it into clear priorities to accelerate execution.
#2 A technical debt that slowed execution speed
The system's legacy slowed down deliveries and made it difficult to meet estimates, often doubling lead times.
Structuring and prioritizing technical projects
Stellar supported the development of a balanced roadmap between maintenance, innovation and customer delivery, with a reinforcement of the Product teams.
#3 Demanding customer onboarding, difficult to industrialize
Strategic customer integrations were consuming up to 80% of the technical team's capacity, drastically reducing their ability to innovate and advance the roadmap.
Stabilize core products and standardize processes
A Stellar CTO assessed the reliability of the technical base and recommended standardizing the onboarding process to make the customer experience more fluid.
Results
Tangible results: Towards a high-performance product organization
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