Coaching
Redefine post-purchase product vision and strategy
Pauline Renoux
Head of Product at Stanley Robotics
< 2 months
to build a clear product strategy & vision.
- A clear, shared product vision that links business strategy, technical execution and long-term ambitions.
- A consolidated governance framework, validated by the board and the teams, guaranteeing faster, more consistent decision-making.
- A clear, forward-looking roadmap, to better prioritize high-value developments and secure the product trajectory.
- Cross-functional rituals are re-established between Product, Tech and Business, streamlining communication and reducing internal silos.
- A strengthened and confident Product team, now legitimized to carry the vision and orchestrate the Group-wide transformation.
< 2 months
to align teams and shareholders.
"I didn't know where to start redefining our Product strategy. In less than two months, the Stellar method enabled us to involve all the teams, align our vision and lay solid foundations. Stellar's CPOs are not just facilitators: they bring real convictions and on-the-ground expertise. Pragmatic and effective support."
Stellar and Stanley Robotics, a strategic collaboration to put the Product back at the heart of the company's vision.
In this key mission, Grégoire, Arthur and David worked alongside Pauline Renoux, Head of Product, and Clément Boussard, CEO, to put the Product back at the heart of governance and reconnect the Product vision with strategic business objectives.
Mission
Stanley Robotics has set itself a mission: to automate parking logistics with autonomous robots capable of moving, parking and optimizing space in long-term airport parking lots and logistics centers. Following its acquisition by a Korean group and the opening up of new markets in Asia, Stanley Robotics needed to redefine its product direction in order to unite its teams around a single vision and accelerate its execution.
Concrete results & an organization refocused on the Product
Stellar 's support enabled Stanley Robotics to put the Product back at the heart of its strategy, to align all teams around a common vision, and to strengthen governance between CEO, Product and Tech.
- A clear, shared product vision, linking business strategy, roadmap and technical priorities.
- Simplified, collaborative governance, streamlining communication between Product, Tech, Sales and Management.
- Faster, better aligned strategic decisions, thanks to a clear framework and structuring rituals.
- A legitimate and confident Product team, capable of embodying the vision and steering the transformation over the long term.
- A revitalized culture of collaboration, putting meaning, clarity and responsibility back at the heart of collective work.
#1 A blurred, scattered product vision
Product, Tech and Business teams were working in silos, with each team having its own interpretation of priorities.
Define and share a common product vision
Stellar facilitated strategic workshops involving the Board, Tech and Operations team leaders to formalize a clear, shared vision, aligning all teams on the priorities and decisions to be made.
#2 Limited collaboration between Product and Business
The product was mainly focused on Tech, leaving Sales and Marketing teams on the sidelines.
Reconnect Product and Business through collaborative rituals and processes
Stellar has set up collaborative workshops and rituals, enabling Product, Tech and Business teams to communicate effectively, prioritize together and reinforce the legitimacy of the Product within the organization.
#3 Difficulty transforming strategy into concrete action
Lack of methods and documents to steer the roadmap, monitor product metrics and ensure continuity over time.
Formalize the strategy and set up an operational framework
Stellar worked with Stanley Robotics to produce a documented roadmap, define product and business metrics, and structure rituals to stay on course, ensuring that the strategy became a living operational guide.
Results
Tangible results: Towards a high-performance product organization
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